BLACK SOAP WITH USMA · 293 G · MADE IN KAZAKHSTAN
One black soap. Cut by hand.
A hand-cut black soap with usma for a scalp that gets greasy or flaky and hair that looks flat or dull. For men and women.
Handmade in Kazakhstan
One workshop, one soap
Hand-cut, 293 g
One quarter of a loaf
Flat EU shipping
Confirmed before payment, VAT included
Usma, ginger, castor oil
And seven further plants
WHAT IT IS FOR
For a greasy, flaky scalp and tired-looking hair.
A deep-cleansing black soap for the scalp and hair of men and women. Best suited to normal and oily scalps. It is a cosmetic, not a remedy: for hair loss or a scalp condition, see a doctor or dermatologist.
A scalp that gets greasy fast
Lifts excess sebum and product build-up from the roots, so hair stays fresh for longer between washes.
Visible flakes and build-up
Washes away visible flakes and residue. The scalp feels clean, light and comfortable after rinsing.
Dull, brittle hair
Castor oil conditions as it cleans: hair feels stronger and smoother, breaks less when combed and looks glossier.
Flat, thin-looking roots
Clean roots lift. Hair looks fuller and denser from the first wash.
THE RANGE
One soap. One shampoo.
The black soap with usma, and the usma shampoo. That is everything.
THE WORKSHOP
From botanicals to a hand-cut bar.
Workshop footage follows selected ingredients as they are combined and stirred in the kettle before the finished dark loaf is portioned by hand.
- KETTLE
- combined and stirred
- CUT
- by hand, 293 g quarters
- MADE IN
- Kazakhstan
HOW TO USE
A simple, one-minute ritual.
Cosmetic use only. Avoid contact with eyes. Patch test if sensitive. Stop use if irritation occurs.
Wet
Wet hair and scalp.
Lather
Work the bar into a thin dark lather and massage the roots gently.
Leave, then rinse
Leave for about one minute, then rinse thoroughly.
How often
Use according to your scalp’s needs and the product label.
AL FAJR — THE DAWN
Made the slow way.
Al fajr is the first light of the day. The botanicals are combined and stirred in the kettle; the finished dark loaf is stamped by hand and then divided by hand into 293 g bars. There is one workshop, and there is one soap.
Read the full story
WHERE IT COMES FROM
One plant, one workshop.
Usma is the botanical the soap is named for. The bar is made in Kazakhstan; the loaf is stamped and cut by hand in Belgium.
- USMA · CENTRAL ASIA Isatis tinctoria, also known as woad. Usma is the name it carries across Central Asia, and it is the botanical the soap is named for.
- BELGIUM · STAMPED AND CUT The finished dark loaf is stamped by hand, then divided by hand into 293 g bars. Orders ship from Belgium across the EU.
FEATURED BOTANICALS
Inside the bar
A mineral-rich dark soap stamped by hand, combining usma with botanical oils and herbs.
Usma
Isatis tinctoria
The featured botanical. Usma is the common name used here for Isatis tinctoria, also known as woad.
Ginger
Zingiber officinale
One of the botanicals named for the soap, alongside usma and castor oil.
Castor oil
Ricinus communis
One of the botanicals named for the soap, alongside usma and ginger.
Seven plants
Usma, ginger and castor oil are named; seven further plants complete the botanical story. The complete official INCI is still being confirmed with the maker.
ANATOMY
The bar, and how it is wrapped.
Every material you see is the material you get.
293 G · HAND-CUT · STAMPED BY HAND
- Hand-cut face One quarter of a loaf, 293 g.
- Stamp Pressed by hand into the block before cutting.
- Usma Isatis tinctoria, the featured botanical.
- Dark, mineral-rich Botanical oils and herbs.
PAPER WRAP · HAND-TIED TWINE
- Paper wrap The loaf leaves the workshop wrapped, not boxed.
- Hand-tied twine Tied by hand over the wrap.
- Cut by hand The loaf is cut by hand into 293 g quarters.
@ALFAJR.02
The workshop, in clips.
QUESTIONS
Useful answers, clearly stated.
What is the soap for?
For washing the scalp and hair. It is made for people whose scalp gets greasy quickly, who see visible flakes or build-up, and whose hair looks flat, dull or thin at the root. It deep-cleanses the scalp, washes away visible flakes and residue, and leaves hair looking fuller and glossier.
Will it help with hair loss?
Honest answer: AL FAJR is a cosmetic soap, not a medicine. It keeps the scalp clean and cares for the hair you have. Hair looks fuller and breaks less, but it is not a remedy for hair loss, alopecia or any scalp condition. If you are losing hair, see a doctor or dermatologist.
What does usma do in the soap?
Usma (Isatis tinctoria, also known as woad) is the plant Central Asian families have traditionally used in hair and brow care for generations. In AL FAJR it is combined with ginger, castor oil and seven further plants in a dark botanical cleanser. Castor oil is a classic hair conditioner; ginger gives the lather a fresh, warm feel on the scalp.
When will I see a difference?
A cleaner, lighter scalp and fuller-looking roots from the first wash. Softer, glossier hair builds up over a few weeks of regular use.
What is usma?
Usma is the common name used here for Isatis tinctoria, also known as woad, a featured botanical in the soap.
Is AL FAJR for men and women?
Yes. The soap is intended for the scalp and hair routines of men and women.
What order sizes are available?
One 293 g soap (a quarter of a loaf) costs €30, half a loaf with two soaps costs €50, and the whole four-soap loaf costs €100.
How do I use it?
Wet hair and scalp, create a thin lather, massage gently, leave for about one minute and rinse thoroughly.
Where do you ship from?
Orders ship from Belgium to customers across the EU for one flat shipping fee. VAT is included and the shipping fee is confirmed before payment.
How do returns work for an opened cosmetic bar?
EU consumers generally have a 14-day withdrawal right. Opened sealed hygiene goods may be excluded where legally applicable. Contact the seller before returning an item.